Improve Traffic Using Backlinking

Many newcomers to the online marketing game don’t know enough to really pay attention to backlinking strategies.

So what are backlinks? Backlinks are links that point to your site. The more links that point, the more search engines are alerted that your content is important and are more likely to rate you on first page if enough links overpower your competitors. Two types of backlinks exist, one-way links and reciprocal links.

One-way backlinks are the kinds that go only in one direction such as those that leave your site going to another site or coming from another site.

A reciprocal backlink goes both ways, to and from the site pointed to.

It seems that one-way backlinks have it over reciprocal ones since these types of links are basically harder to earn and therefore more valuable.

Let’s look at Google. As it keeps growing and learning, the robots know to look at keyword optimization and also site popularity. Backlinks are what make a site popular.

It stands to reason that a link from a site that has no page ranking will certainly not equal a link from a site that has a higher page rank.

So with that said, there is there is a specific strategy that one can follow to ensure that the links you create are from higher page rank sites.

Certain criteria do apply when backlinking:

*Use proper anchor text in your backlink. An anchor text is the word you create your link from to another site. Make sure if your anchor word is hammer that it points to related information at the other end of the link.

*Comments are a great way to get links to point to your site so make sure you choose to comment on sites that have a higher page rank than zero. Consider doing this from these places:

1- Use article directories to submit articles to. Great ones are Ezinearticles and ArticleBase. They have a great page rank. 2-Bookmarking your content on Digg, Spurl, Mixx and Misterwong, all bookmarking services, will go a long way to creating good links. 3-Use blogs and forums to create great value driven content and you get a backlink as a bonus. 4-Twitter, Facebook, Myspace, Linked and all social media sites offer you the opportunity for great backlinks.

To some people, creating backlinks are a pain in the neck and they find the process boring and unimportant. However, tools do exist to help make this job an easy process. As part of branding yourself online, backlinking is a must in order to get favorable ranking with Google.

This three minute video teaches you a simple backlinking strategy that can have you creating 10 backlinks in about a half hour.

Get the ear of expert knowledge at Empowered Women Entrepreneurand understand that backlinking is a crucial and important marketing strategy.

categories: backlinking,backlinks,online marketing,search engine optimization

What Is Article Marketing And What Is In It For You?

Are you wondering, ‘What is article marketing‘? It is quite exclusive in the world of online marketing. It is the most effective free way to take part in true internet marketing. There is no other expense than internet access. No website or autoresponder costs, apply. There are marketers who choose to buy seosoftware or seotools to make their article marketing, that much more effective, since it makes them more money and saves them so much time, but it is not required. You really can do it for free.

Article marketing, arguably, is the number one thing a newbie online marketer needs to learn. It is a either that, or list building, but you are going to need article marketing in order to build your list, so you might as well make it the very next thing you do.

As the name implies, article marketing is a way of using articles to help you market what you have chosen to sell. You can use it to drive traffic to your website or blog, or affiliate websites. It will help you get your website or blog ranked higher, hopefully to the first page of search engine results, for certain keywords related to your niche.

The term, bum marketing, is another way to say article marketing. Somebody gave it that nickname and it really stuck. It is a reference to the fact that it is so basic, a bum off the street could learn to do it without much trouble. And also, it has that name because you could have no money, just like a bum, and yet you would be able to make money.

Bum marketing is the number 1 free way to do search engine marketing. The paid way, of course, is pay per click advertising. A lot of newbies come in and think they are going to make a lot of money in pay per click, but they lose everything, instead. You should never just jump into pay per click marketing. Start with bum marketing and make some free money, then down the road, sometime when you know more experienced, you can take a shot at it.

There is no shortage on the internet of places to learn article marketing for free. Two of the main areas of study, are search engine optimization and keyword research. The goal of bum marketing is to get articles published that will be listed on the first page of Google results page, on keyword searches that pertain to what you sell.

A keyword is whatever is typed into a search engine. It is very fun to do the research for finding keywords. It is like searching for buried treasure. You will be able to discover keywords that get good traffic, but they don’t have much competition. When that happens, you have a decent chance of making money. You just write articles around those keywords, and link to your sales page or your website, and submit the them to article directories, for free. It is pretty simple. You should get started reading the tutorials. Good luck.

The author is the Director of a good marketing company. He has over eleven years experience in online business advertising. His expertise in seo software and marketing for articulo z has provided a very good resources to small business owners.

categories: article marketing,Bum marketing,publish articles